Introducing the GREAT tourism campaign 

Brandfunk/Welcome to Great Britain (GCC Country specific)

THE BRIEF:

Execute three guides (full design and production – English and Arabic)

Boosting Britain’s image within the GCC. Increasing the aspiration to travel to Great Britain. Turning that aspiration into bookings. Encouraging visitors to explore the whole of Britain. Adding value to the UK tourism industry and the UK economy. These are the objectives behind the GREAT tourism campaign.

WHAT WE DID:

Executing three large, engaging luxury and family guides aimed at the GCC countries to visit Great Britain as part of the “This is Great Britain Campaign.”

This was commissioned from Dubai.

Produced in both English/Arabic language, working alongside GCC specific copywriting team and Creativeword project management team.

We had to fully adhere to the strong brand that had already been established and work closely to ensure the intricate brand guidelines were also followed throughout the entire project. 

WHAT OUR CLIENTS SAID:

“Positive attitude and energy towards our projects makes it easy for us to work with Brandfunk time and time again.”

- Kathinka Ottenbreit, Project Manager and Paris Duffy, Relationship Manager, Dubai.