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CHRISTMAS MARKETING

 

7 ideas to boost your Christmas campaigns for service providers

 

Yes, it is that time of the year and we at Brandfunk LOVE Christmas and especially Christmas themed campaigns.

During the holiday season a Christmas marketing campaign can really boost your sales but this isn’t all about profit, forget black Friday! We do not support waste and spending for spendings sake, we like to think the holiday period can be a time to accentuate brand awareness and a warm and fuzzy customer experience is on the Christmas menu!

So, in the name of all things festive let’s look at options to boost your campaigns this holiday season…

 

1.GIFT GUIDES

Starting with the obvious, we are guessing by now you have seen plenty of gift guides for physical products, but as a service provider these are not relevant to your target audience, or are they?

Service guides apply and at this time of year when businesses are reflecting on their performance over the last quarter or even last 12 months, relevant recommended tools and services are welcomed to spark new ideas for fresh strategy and implementation.

From affiliate links for software you personally know will benefit your clients to industry relevant tools and fellow business contacts that would be welcomed by your customers, now is a good time to devise a roundup and shout about all the deserving people and products people may not know about.

Think value, value , value! 

 

2. COLLABORATION

Offering a collaborative service package is a great way to provide some extra value to your customers this festive season, small businesses in particular benefit from agency services in Brandfunk’s case as they can access many skill-sets bespoke to their business needs without hiring numerous different freelancers or solo service providers.

If you are not an agency, perhaps combine skills or services to stand out amongst the crowd and deliver something fresh by way of a partnership with a fellow business that is a good fit with your mission and offerings.

 

3. EMAIL MARKETING

There is still time to get your email campaign in place, despite many starting their Xmas buying around October there will always be last minute shoppers and those that sit it out for later deals.

Prepare your email sequence this week and incorporate your strategy with a dash of festive cheer, even if it is just a festive graphic to thank your existing and previous clients for their custom this year.

On that note…

 

4. SNAIL MAIL

The benefits of good old fashion direct mail marketing still work to this day, in fact in a world of virtual delivery real physical connection is often missing when it comes to being remembered as stand out to your customers.

A personalised on brand message with a gift voucher or discount code is a great festive touch to not only give gratitude to your customers, but welcome repeat business in the new year.

 

5. COMPETITION OR GIVEAWAY

The holiday season should be all about fun, so a winter themed competition or giveaway will be most welcome to your community.

Everyone loves to win a prize so get creative, even a hamper stocked by one of your customers or clients if relevant not only rewards the winner but drives business to the supplier and gives them some much welcome exposure too.

 

6.SEASONAL DISCOUNT

People are busy and often cash conscious at this time of year.

An incentive to book in now but commence work in the new year after the festive buzz has died down makes sense, plus keeps your diary pencilled in with future projects.

Make it worth booking in with you in December by paying a small deposit OR a discounted retainer package.

A few typical examples include 20% off, buy 2 months get a months services free and

 

7.CHARITABLE GESTURE

Every business is mission led.

Take this coming month to really talk the talk and make a positive impact surrounding the bigger picture.

From local charities to world change, be it a percentage of profits to donate or a raffle, it is the season of giving.

 

 

If you would like to take advantage of our own Xmas 50% discount offer - have a little peak below, and get in touch if you would like some help accelerating your business for 2020. To claim this special price, bookings need to be made before 31.12.2019.  

Or feel free get in touch here to tell us a little about your Xmas offer and we can suggest a some festive media for your campaign.

 

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